Which social media programs should I use for my business?

There are several social media programs out there, but you don't have to be on all of them. First, assess your target audience and potential customers.  Most companies will find that Facebook for business and Twitter for business will suit their strategy best.  However, B2B companies might want to focus their social strategy toward other business related tools such as  LinkedIn company page and Google+ page.  These social media tools are important but they work best if they are used in conjunction with a company blog.  The company blog is where you write content that is important to your customers and engage your audience in conversations.  Write on your site, and post it to your social media outlet.  Conversate with your audience, learn what is important to them and what they are interested in knowing more about.  Then use this information to develop business solutions for your customers' issues.  Become the industry expert and the solution to their problems.