What Motivates Employees? Hint: It’s No Longer Money

By: National Council on Strength and Fitness Trainer's Tools

Recent research performed by PsychTest suggests employee motivation is not as simple as the “dangling the carrot in front of the donkey” bit.  Rather, each socioeconomic group demonstrates productivity responses based on unique motivating factors. 

After assessing over 1,000 different people from “all walks of life,” regarding what keeps them motivated at work, PsychTests’ latest research reveals that Financial Reward didn’t even crack the top ten of their 23 work motivators. 

The top five motivators: 

1. Customer Orientation, desire to make customers happy.
2. Achievement, desire to work in a goal-oriented and challenging work environment.
3. Inspiration, desire to inspire others through personal work, 
4. Identity & Purpose , desire to work in a company/field that is in line with one’s values and ethics
5. Fun & Enjoyment, desire to work in a position/corporate culture that is inherently entertaining. 

Financial Reward took the 12th spot between men and women.   Read More about What motivates employees, visit www.NCSF.org