Join the Conversation

How can a small business start using social media to increase brand awareness?  It's simple!  Join the conversations

Every single day people are on Twitter discussing topics that are related to business.  All you have to do is find the area of interest that your business focuses and join in the conversation.  Yes, it is really that simple.  

For example, your business is all about selling cupcakes.  You make these cute little cupcakes that everyone in your hometown just adores.  So, you get on Twitter one day and in the search box you type in 'cupcakes'.  Next thing you see videos, images, and a slew of conversations going on about cupcakes.  So, you join in the conversation by putting out a little bit of news about your company's website.  You talk about the latest craze for icing flavors, or techniques you read about for making neat designs.  The key here is for people to see you as the guru for your industry.  What do you want to be known for outside of just cupcakes?  

You want people to say, "oh! you want great service and excellent advice on parties", check out ABC cupcakes they know everything about "XYZ" topic.   

That's all...just join the conversation, and get in the know on your industry and your niche, and in the meantime find out what your customers are looking for in a cupcake company. 

It's a win-win situation for all in the conversation.

Happy Tweeting!